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Shipping Protection: New Product Innovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/fb2548eb-5924-4003-abdf-64eeaec1c09b/Screen+Shot+2023-08-17+at+6.18.44+PM.png Designer - Shipping Protection: New Product Innovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/6cbe2c00-0741-4a5f-bd7c-6c92caf5446e/Screen+Shot+2023-08-17+at+6.24.42+PM.png Designer - Shipping Protection: New Product Innovation - Make it stand out Route’s Shipping Protection offering https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/6b749e33-d710-4ef0-b78c-9e831892c124/Screen+Shot+2023-08-17+at+6.29.08+PM.png Designer - Shipping Protection: New Product Innovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/e0cc1550-efa6-4149-96fc-22af1a88b015/Screen+Shot+2023-08-18+at+1.34.54+PM.png Designer - Shipping Protection: New Product Innovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/7a82151d-0615-4c25-8ba8-e3d2ac954588/Screen+Shot+2023-08-18+at+1.37.33+PM.png Designer - Shipping Protection: New Product Innovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/eb029968-a2e8-47d2-97e4-442f8d240a08/Screen+Shot+2023-08-18+at+1.49.28+PM.png Designer - Shipping Protection: New Product Innovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/c9bf5bef-5ae2-45e1-9f0b-26a80dd9486e/Screen+Shot+2023-08-18+at+1.47.12+PM.png Designer - Shipping Protection: New Product Innovation - Make it stand out Explorations to final redesign https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/93b9f93b-963f-4e71-8041-b95c376cd501/Screen+Shot+2023-08-18+at+2.19.56+PM.png Designer - Shipping Protection: New Product Innovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/a99b9283-fa3f-4ac4-ab29-fc2db18048ce/Screen+Shot+2023-08-18+at+1.57.44+PM.png Designer - Shipping Protection: New Product Innovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/811a6b3e-b146-4c45-b1d4-ce5b2c33f2ef/Screen+Shot+2023-08-18+at+2.00.11+PM.png Designer - Shipping Protection: New Product Innovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lizllancaster.com/the-designer/lets-code-it monthly 0.5 2025-11-10 https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/903db528-99de-4dee-ba10-52d2c2efec68/Screen+Shot+2023-08-22+at+10.45.45+AM.png https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/148b436a-49b4-4fb5-90ba-372a5cc11480/Success.jpg https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/45322cbe-b0dc-44a7-85bb-e687e97c41b5/Clients.jpg https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/29007fe0-4d18-47d8-ace7-0f1d01bec17e/Slide+16_9+-+4.jpg https://lizllancaster.com/the-designer/merchant-portal monthly 0.5 2025-11-04 https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/9c9ac8a0-8e3a-4a54-814e-456468ac2f29/Slide+16_9+-+3-text.png Designer - Merchant Portal: B2B Fintech Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/e7ce13ca-1ae3-4e7d-a550-6d4ed68e3032/mexp+personas.png Designer - Merchant Portal: B2B Fintech Solutions - Make it stand out My persona design also included a Figma ‘widget’ that would allow a quick link back to this information within designs and user flows - which made sharing domain knowledge much easier with cross-collaborating or onboarding new designers https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/10731ce8-ce31-48a9-a5d4-2a15ebba6faa/set+up.jpg Designer - Merchant Portal: B2B Fintech Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/9571d1b3-b8fa-40bc-8500-9a9221b80b4e/go+live.jpg Designer - Merchant Portal: B2B Fintech Solutions - Make it stand out Going live provided a full-page success state to celebrate, and removing the live status had guardrails to ensure a store is only disabled intentionally https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/299a3749-5a13-4602-9ada-ebe04d502a18/Navigation+redesign.jpg Designer - Merchant Portal: B2B Fintech Solutions - Make it stand out To help bring the platform to an enterprise level, I proposed a navigation overhaul, which optimized for multiple storefronts, help center access, and stronger systematic states for nav components. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/5f037f58-5b8e-47f5-b350-ece916dfb3cf/File+a+claim_Main+Search_Dropdown.png Designer - Merchant Portal: B2B Fintech Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/29b7cd7e-5072-46b2-b7ec-5b4281c7a493/File+a+claim.jpg Designer - Merchant Portal: B2B Fintech Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/e8f7dd9d-e2a0-4369-8750-d362cf10d219/merchant+portal+screens.jpg Designer - Merchant Portal: B2B Fintech Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lizllancaster.com/the-designer/myextend monthly 0.5 2025-11-04 https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/4dd2acd8-7fc1-41e5-b672-091f3a5d590e/Thumbnail.jpg Designer - MyExtend: Transforming Warranty Claims for Customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/15ff24b8-fe29-4e3e-9233-431f3816ff18/persona+tile.png Designer - MyExtend: Transforming Warranty Claims for Customers - Make it stand out This customer persona became the template for all other personas at Extend. I also created Figma ‘widgets’ that would link back to the details, to create quick access from other design files to hep provoke a human-centered mindset https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/1336a3b5-1143-47b5-a3c5-96d53a86f883/homepage+and+details.jpg Designer - MyExtend: Transforming Warranty Claims for Customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/d6af338a-ca86-416b-b162-8a0606bd2d10/Kaley+Walkthrough.jpg Designer - MyExtend: Transforming Warranty Claims for Customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/d28c51b9-6c89-45b9-862d-c3e18e04208f/Post+claim.jpg Designer - MyExtend: Transforming Warranty Claims for Customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/0cfb666d-79e7-48c5-8235-c6f8fca7b323/Frame+212.jpg Designer - MyExtend: Transforming Warranty Claims for Customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/c2ad1753-ca72-4877-b191-74269de1bdcc/Frame+213.jpg Designer - MyExtend: Transforming Warranty Claims for Customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lizllancaster.com/the-designer/julota monthly 0.5 2025-11-04 https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/dfd7dbde-be0e-4f18-b0ee-d07a97f1b974/Julota+Sample.jpg Designer - Julota Health: Systematic SaaS Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/f5351983-03b3-435f-83eb-f9197a6ab14e/Screen+Shot+2025-11-04+at+11.07.24+AM.png Designer - Julota Health: Systematic SaaS Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/bba155e2-3736-4098-98cd-673359eed7b6/Design+System+Samples-first.jpg Designer - Julota Health: Systematic SaaS Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/48ab0f46-2784-4cb9-ba8f-eb3d617d6774/Design+System+Samples.jpg Designer - Julota Health: Systematic SaaS Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lizllancaster.com/the-designer/proposalpilot monthly 0.5 2025-11-04 https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/3d823936-22c3-4b71-a061-863cfa4f3eff/Screen+Shot+2025-05-28+at+4.15.19+PM.png https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/718c4cd6-c839-4d58-9605-0ea02c3bfa87/Screen+Shot+2025-05-28+at+4.31.54+PM.png Designer - Proposal Pilot AI: Co-Founding and Designing A Revolutionary RFP Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa0880f03b8125850977f0f/909e76af-bf60-45c9-8f8f-0253bf94a127/marketing.jpg Designer - Proposal Pilot AI: Co-Founding and Designing A Revolutionary RFP Process - Make it stand out Marketing creative samples from omnichannel LeadGen campaigns