Advertising Campaign
Caribou Coffee
Fall Campaign
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As an art director, I created original concepts to pitch to Caribou. Upon approval, I worked with copywriters, photographers and retouchers to finalize and execute a series of ads to be used inside and outside of hundreds of Caribou locations.
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3 weeks from drawing board to final designs
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Original visual concepts to be rendered into imagery for social media posts, in-store print materials, and imagery for Caribou’s website.
Overview
Caribou Coffee customer’s around across the nation look forward to seasonal fall drinks all year. For this marketing campaign, we showed customers just how Caribou’s new delicious drinks will help you drift into autumn. These ads were run on print materials inside and outside of hundreds of Caribou Coffee locations nationwide, along with online.
A variety of concepts pitched to Caribou with sketches
Behind the scenes, the team worked with photographer Todd Haferman to produce various ‘falling’ shots of Caribou’s drinks. I used these images to piece together the final layouts, and worked with talented digital artist Hugo Ceneviva add the final layers of polish campaign for print.
