Advertising Campaign :: Social Media
Caribou’s 25th Anniversary
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As an art director, I created original concepts and provided creative direction to 3D artists and retouchers to bring this social & print marketing campaign to life.
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3 weeks from drawing board to final designs
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Original visual concepts to be rendered into imagery for social media posts, in-store print materials, and imagery for Caribou’s website.
Overview
Caribou Coffee turned 25 years old in 2017 - and that was a cause for celebration. The worldwide coffee chain kicked off their anniversary with a 2 for $5 deal and entrusted my team with creating a marketing campaign that would spark buzz on social media.
