Advertising :: Broadcast TV
TOYO Tires
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As an art director, I wrote and pitched various TV scripts to TOYO tires that ultimately became this TV spot. I also worked with creative directors to coordinate the video shoot in Las Vegas and assist in retouching needs during post-production
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1 week for script writing, 2 weeks for shoot and post-production
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Broadcast TV spot, aired nationally
Overview
Tough people love tough tires. That’s why TOYO Tires is one of UFC’s biggest sponsorships, and the official tire of the UFC. For this broadcast TV spot, you’ll see that while fighters TJ Dillashaw, Dominick Cruz and hall-of-famer Forrest Griffin may always keep their competitive edge - they can all agree that they love their TOYOs.